Another challenging racing season has passed – the second year of collaboration with racer Edvinas Einikis, who represents the OBDeleven brand with Audi TTRS.

The racer is a loyal Audi fan. In 2015 he started the career with an older model Audi coupe, in 2017 switched to a more powerful Audi S4, and in 2020 started the season with Audi TTRS.

Due to the global situation, not all races took place, but the ones that did brought lots of adrenaline and great victories.

Edvinas achieved all his goals in the Lithuanian championship – he became the champion of the Lithuanian ring race in the P1 GT class. Although he did not set himself any ambitious goals in the Baltic Championship, he became the champion of the Baltic ring race in the P1 GT AM class.

This season, the racer did not escape the unexpected surprises – because of the broken axle he lost control of the car and hit the protective wall. Edvinas did not give up and in two weeks he returned to the track, where he was awarded in P3 R3000 + class in the Lithuanian Time attack championship.

His victories are the result of passionate and hard work, but his determination fascinates the most.

OBDeleven was announced a Winner by “European Product Design Award”™ in the Transportation/Vehicle accessories category.

This competition is designed to recognize and reward product designers for strategic thinking and imagination that helps create the perfect product that enhances our daily lives.

“This is an important confirmation that we are heading in the right direction by creating a product that can replace inconvenient equipment and be a part of driver’s daily routine,” – commented Aivaras Astrauskas, one of the company’s founders and product designers.

OBDeleven is a wireless device that can perform professional diagnostics and activate various car functions via application on a smartphone or tablet. “The device became popular around the world for its easy configuration and ease of use. The design of OBDeleven is adapted to be carried in a pocket or stored anywhere in the car, because it fits perfectly into the interior of the car, ”- added A. Astrauskas.

About the award:

Farmani Group assembled European Product Design Award to bring attention to international product and industrial design and promote the winning designers to the prominent audience in Europe.

The judging criteria included the following:

Innovation — does the product provide something new to the market or supplement/improve an existing product?
Functionality — ease of use, safety, maintenance, etc.
Ergonomics — the product’s interaction with the user
Durability — the quality and longevity of the design
Impact — the benefit delivered to the user and/or society by the product
Utility — does the product meet the intended purpose and needs of the user?
Ecological compatibility — potential environmental and/or ecological impact
Reality of production — how realistic is it, technically and economically, to develop and market this product large-scale?
Emotional quotient — in addition to fulfilling its practical purpose, does the product create a sense of enjoyment, satisfaction?

Winning the European Product Design Awards is a prestigious accolade. Designers, and manufacturers from 43 countries entered their best designs in a total of 21 categories.